What Retail Can Teach Health Care About Digital Strategy

Harvard Business Review, March 8, 2018

Retailers know they have to find the right blend of digital convenience and in-person service. Consider Walmart’s latest advertising campaign in which customers gleefully place orders online and through its app, selecting to receive smart-looking blue boxes on their doorsteps or seamlessly pick up their orders at the closest store.

Imagining the same ad for a healthcare provider in 2018, even an innovative provider, is a stretch.

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